10/06/2015 - SENSYS Traffic AB, a global supplier of traffic safety solutions, has received an order for traffic safety systems from Dubai, United Arab Emirates, worth SEK 7 million.
Sensys has its largest installed base, apart from Sweden, in the United Arab Emirates, and since 2001 has been supplying the Dubai police, who with this order are expanding the number of their traffic safety systems.
For Sensys, the Middle East is today its next largest market, a region in which the company has customers in 8 out of a total of 14 countries. The addressable market in the Middle East has a total population of approximately 350 million inhabitants. These countries have high road traffic death rates and, in order to improve traffic safety, considerable efforts are being put into developing infrastructure and safety primarily in the rapidly growing big cities. The market for traffic safety systems in the region therefore shows significant growth, which makes it strategically important for Sensys. It is against this background that Sensys has, therefore, established a local office in Dubai.
”We continue to reap success in the Middle East. This order from the Dubai police is the result of a long period of marketing together with our new partners in the Emirates. The order is also confirmation that we are at the cutting edge of technology,” says Torbjörn Sandberg, CEO at Sensys.
This information is such that Sensys Traffic AB (publ) is required to publish in accordance with the Securities Market Act and/or the Swedish Financial instruments Act. This information was submitted for publication on 10 June 2015, at 09:30.
For more information:
Torbjörn Sandberg, CEO
Mobile: +46 76-843 43 76
Sensys Traffic is a leading supplier of traffic enforcement systems. Sensys develops, markets and sells systems that are mainly used for speed enforcement and red-light enforcement. The company also provides servicing and maintenance alongside sales of systems. Sensys Traffic’s end customers are primarily police and road authorities throughout the world, as well as private operators. The company sells direct to customers, or via partners, agents and distributors. Sensys Traffic is headquartered in Jönköping and its shares are listed on Nasdaq OMX Stockholm. The company has 41 employees and its sales in 2014 totalled SEK 160.6 million.
For further information, visit www.sensys.se